This session explores how RMNs are extending their off-site targeting capabilities into the physical world—from college campuses to fitness studios to school pickup lines—delivering measurable results to advertisers that earn JDP credit while driving retailer-specific engagement.

Learn how sophisticated audience targeting traditionally reserved for digital channels now powers physical brand experiences in high-intent environments. Discover why national brand teams are starting to view experiential partnerships as a way to channel broad budgets into retailer-specific programs, and how the combination of product sampling, digital amplification, and precise shopper data complements traditional in-store activation. Whether you're an RMN looking for a new revenue stream or a brand seeking more strategic allocation of national dollars, this conversation will illuminate how digital scale and analog experiences are converging.